Customized Services

• FEASIBILITY STUDIES & INVESTMENT APPRAISAL

In today’s highly competitive and turbulent business environment, a potential investor must want to know beforehand about the feasibility, viability and anticipated Return on Investment (ROI) of any hotel project.

Our extensive involvement in evaluating, developing and managing luxury property projects in different destinations across Europe and Asia allows us to have a hands-on experience and the necessary professional background to prepare accurate feasibility and market research studies and produce reliable operating budgets and cash flows in order to appraise a hotel investment.

• CONCEPT DEVELOPMENT & BRANDING

Our company recognises that each and every property must have its own distinctive concept and style in order to differentiate from the competition. On the other hand, the development of a hotel or resort is often a lifetime dream for many owners. Our people successfully blend the owner’s dream with the needs of the market to create an unmistaken brand identity which will increase the property’s marketability and produce desired financial and social outcomes.

• ARCHITECTURE & INTERIOR DESIGN

Our experience shows that working with architects and designers often means finding a balance between creativity and practicality. Our job is to assist hotel owners in developing beautiful hotels where guests can enjoy a “total experience” and at the same time make sure that all rooms, outlets and other hotel areas are operational and ergonomic. If requested by the owner or investor, HEM has an extensive network of architects, interior designers and contractors to propose for any size of projects.

• HOTEL DEVELOPMENT & PRE-OPENING PLANNING

Very often, investors wishing to become hoteliers for the first time find it very difficult to cope with the demands arising from the construction and pre-opening phase of the development. Hotel and resort development is a complex and multi-tasking project that needs careful planning and co-ordination of the numerous different activities and parties involved (i.e. Architecture and Interior design, Construction Companies, Sub-Contractors, Operating Equipment Suppliers, Legal Permits, and Accounting & Tax Advisors etc.).

• OPERATING STANDARDS & QUALITY ASSURANCE

Our experience reveals that the success of hotel properties is primarily a result of efficient operations and constant quality monitoring. Especially in five-star hotel and resorts where small details make the difference, clear and effective operating procedures along with attainable quality standards are the key factors leading to Guest Satisfaction and thus business growth and profitability.

Hotel Equity Management provides a comprehensive range of tailor-made services covering all operating and quality aspects of a property, from the formulation of Standard Operating Procedures and Quality Service Standards for all departments to Quality Monitor Models and mystery inspections to guarantee that employees’ performance and guest satisfaction is regularly recorded, measured and evaluated.

• SALES & MARKETING PLANS

To market and sell a hotel has nowadays become an increasingly difficult and complex task. As competition intensifies, hotels with no marketing strategy and specific market positioning have limited chances to face competitive challenges. Our involvement in marketing and selling hotels shows that the most significant question an hotelier must answer is: Why guests would choose my property instead of any other?

We at HEM can provide hotel and resort owners with a clear marketing strategy and appropriate sales plans in order to effectively position their hotels in the market attract the most suitable market segments and in the end, improve the sales performance of the property.

• FINANCIAL PLANNING, AUDIT & REPORTING

Reliable financial planning and accurate reporting of operating revenues and costs are the most significant tools for the owner and manager to measure the hotel’s profitability, identify problem areas, take corrective action and most importantly make future decisions. Our involvement in hotel management over the years has confirmed the simple truth that: accounting is for accountants and the state whereas financial analysis & reporting are for owners and managers.

Hotel Equity Management expertise in managing hotel’s finances allows the hotel owner to choose from a wide spectrum of services such as assistance in selection of the hotel’s Information and Store Administration System, Construction of simple, Accurate and constantly up-to-date financial reports including monthly profit & loss statements, Tailor-made Budgeting and Forecasting of revenues, Payroll & related expenses and operating costs as well as Cost and Benefit Analysis and Financial management audits.

Our company offers assistance in project planning, administration and coordination during all phases of the development. Furthermore, provides detailed pre-opening plans including personnel selection and pre-opening marketing strategy.

• AFFILIATION AND BRAND MANAGEMENT

Hotel Equity Management expertise in Affiliation Branding & Management that can offer invaluable assistance to hoteliers wishing to get the most out of their affiliation combining prestige with sales.

Hotel Equity Management encourages hotel branding through major affiliations. However, independent hoteliers often decide to co-operate with an international hotel affiliation (i.e. Global Hotel Alliance, Small Luxury Hotels of the World™, The Leading Hotels of the World, and Relais & Chateaux, etc.) just to increase their property’s exposure and prestige.

Indeed, affiliations are very prestigious organisations and they can offer much more than just exposing a hotel in the global market. More specifically, those affiliations provide their own quality service standards for improved hotel performance; set up sales meetings with major demand generators in various regions of the world; use dynamic on-line central reservation systems to increase hotel sales; co-operate with all major GDS; use extensive on-line promotions and sophisticated package deals to maximize hotel revenue and many more.

• ON-LINE MARKETING

In today’s global environment travellers are much more sophisticated, price-sensitive and value-driven than ever before. The rapid development of I.D.S. (Internet Distribution Systems) gives the opportunity to an increasing number of potential guests to arrange their whole “Travel Package” without the intermediation of conventional Travel Agents or Tour Operators. Moreover, fast growing proportions of total international travellers consult or even base their accommodation decisions on other guests’ hotel reviews and comments posted on various internet sites.

Hotel Equity Management provides on-line sales & marketing offers a complete package of services ranging from Web Site design, development and selection of the appropriate internet booking engines and effective administration techniques of internet booking sources in order to ensure maximum e-sales yields. In addition, our company invests considerable time and effort to promote the hotels and increase guest’s loyalty through the Social Media.

• WELLNESS & LIFESTYLE

Nowadays, the guests of luxury establishments around the world seek for authentic experiences as well as comforts and services that match their lifestyles and improve their wellness. The “Experiential Package” is a lot more than providing spacious rooms, infinity pools, famous spa products and the finest food and wine.

It is about blending the right person with the right service and guiding the guests to fully experience not only the hotel but the destination itself. We believe that the success of hotels in the future will depend upon providing not merely luxury products and services but a true feeling of happiness to the guests.